Blackstone, General Atlantic-backed Liftoff Mobile files for IPO

Core Viewpoint - Liftoff Mobile is preparing for an initial public offering (IPO), with expectations of raising around $400 million, as indicated by market speculation [2]. Company Overview - Liftoff Mobile provides a platform for mobile app developers to market their applications and was established in 2021 through a merger of Liftoff and Vungle [3]. - The company reported revenues exceeding $519 million for 2025, alongside a net loss of over $48 million, and carries a debt of approximately $1.85 billion [5]. IPO Details - The specifics of the IPO, including the size of the offering and the stakes of principal shareholders, have not yet been disclosed [2]. - The IPO is notable for having a large number of underwriters, including three joint lead bankers (Goldman Sachs, Jefferies, and Morgan Stanley) and an additional 12 banks, indicating either strong investor interest or a strategy to mitigate risk [4]. Shareholder Structure - Blackstone acquired the majority of Liftoff Mobile's shares during its formation and will continue to be the majority shareholder post-IPO [3].