从“住一晚”到“住一周”

Core Insights - The article emphasizes the importance of leveraging new demand to drive new supply, creating a positive interaction between consumption and investment, as highlighted by the 20th Central Committee of the Communist Party of China [1] Group 1: Industry Development - Chengdu's Dujiangyan City is enhancing its homestay industry by transforming from single accommodation to a multi-dimensional consumer experience, attracting both domestic and international tourists [1] - The local government has implemented guidelines for the development of homestays and rural tourism, resulting in the addition of over 180 boutique homestays, bringing the total to more than 700 [1] - The homestay "Hegu Mountain Residence" integrates traditional culture and healing themes, aiming to stand out in a saturated market by offering unique experiences [1] Group 2: Consumer Experience - Boutique homestays are focusing on providing diverse experiences and emotional value, which has led to higher occupancy rates, even during off-peak seasons [1] - Guests at "Hegu Mountain Residence" can participate in various activities such as Qigong, yoga, and meditation, enhancing their connection with nature and traditional culture [1] - The customer profile for boutique homestays is shifting towards individuals from first-tier cities with greater financial freedom and less price sensitivity, often seeking deeper cultural experiences [1]