“冰雪烩”系列活动释放强劲消费潜力

Core Insights - The second "Ice and Snow Feast" series event in Qinghai's Qingtang City has successfully stimulated winter and spring tourism consumption, attracting 1.0135 million visitors and generating revenue of 35.4725 million yuan by January 13 [1] Group 1: Event Highlights - The event features an upgraded scale and quality, with seven themed areas, including 88 ice sculpture groups, 4 large ice hanging displays, and a 2000-meter-long ice city wall [1] - Nighttime attractions include 18 themed light groups and landscape lighting, creating an immersive experience that effectively extends visitor stay [1] - Various activities and cultural performances are organized, including a "Hua'er" special, national style interactions, and snow music concerts, ensuring continuous engagement throughout the day [1] Group 2: Local Economic Impact - The North River Qingtang City Health and Summer Resort has gathered 148 dining brands offering over 60 types of local delicacies from Qinghai, Shaanxi, and Chongqing [2] - The Golden Altitude 2200 Tibetan Plateau Health Center has introduced over 40 traditional Tibetan medical therapy projects [2] - The Qingtang Cultural and Creative Store showcases over 200 cultural products that blend trends with intangible cultural heritage, enhancing the overall visitor experience [2] Group 3: Collaborative Initiatives - The event collaborates with regions such as Haixi Mongolian and Tibetan Autonomous Prefecture and Hainan Tibetan Autonomous Prefecture to set up agricultural and livestock product exhibition areas [1] - A food event titled "Qingtang City Meets Xia Nanguan" and a dual-city tourism promotion event were held, launching the "Ancient Charm of Guidé: Landscape Gallery" premium tourism route and distributing 1500 tourism consumption coupons [1]