Prnewswire·2026-01-14 20:02Core Insights - Cineverse and GameStop are collaborating on an immersive marketing campaign for the film "Return to Silent Hill," set to release on January 23, 2026 [1][2] - The campaign includes digital messages and exclusive rewards for fans visiting participating GameStop locations, enhancing the connection between in-store experiences and the film's theatrical release [2][3] Company Overview - Cineverse is a next-generation entertainment studio that distributes content across various platforms, including theatrical, digital, and physical formats [7][8] - The company has a history of successful releases, including "Terrifier 3" and upcoming titles like "The Toxic Avenger" and "Air Bud Returns" [7] Film Details - "Return to Silent Hill" is a psychological horror thriller featuring actors Jeremy Irvine and Hannah Emily Anderson, with director Christophe Gans returning to the franchise [5][6] - The film is produced by Victor Hadida and financed by Davis Films and Ashland Hill Media Finance, with Cineverse handling U.S. distribution [6] Franchise Background - The SILENT HILL franchise, launched in 1999 by KONAMI, is renowned for its psychological storytelling and has made a significant impact on the horror genre through various media adaptations [10]