“金标牛轻口味白酒”新品上市 实现酿造工艺系统性革新白酒消费启新程 牛栏山加快“低度酒、高风味”探索

Core Insights - The launch of "Jinbiao Niu Light Flavor Baijiu" by Niulanshan Distillery reflects a strategic response to evolving consumer preferences towards healthier and more enjoyable drinking experiences, showcasing the company's market sensitivity and innovation capabilities [1][5] - The Chinese baijiu industry is undergoing a significant structural transformation, shifting from scale expansion to quality and value enhancement, driven by generational changes in consumer demographics and preferences [1][4] Product Innovation - "Jinbiao Niu Light Flavor Baijiu" is a low-alcohol (36% vol) pure grain liquor that achieves a balanced flavor profile through scientific adjustments in its flavor substance system, offering a smooth drinking experience [1][2] - The product's formulation includes a unique blend of five grains: 42% sorghum, 26% rice, 16% glutinous rice, 10% wheat, and 6% corn, which aligns closely with the golden ratio, enhancing its flavor complexity [2][3] - Advanced brewing techniques, such as low-temperature fermentation extended from 60 days to 95 days, and multi-stage precision separation technology, contribute to the product's smoothness and purity, setting a new quality benchmark in the low-alcohol baijiu segment [3][4] Market Trends - The younger generation of consumers is shifting the value definition of baijiu from social settings to personal experiences, emphasizing flavor, health, emotional resonance, and cultural identity [4][5] - "Jinbiao Niu Light Flavor Baijiu" is designed to be versatile, suitable for both neat consumption and as a base for cocktails, catering to diverse drinking scenarios such as social gatherings and personal enjoyment [4][5]