One Beer Maker Bets on Vodka Tea Innovation as Its Rival Defends Legacy Brands

Company Performance - Boston Beer reported Q3 revenue of $537.5 million, down 11.2% year-over-year, but expanded gross margin to 50.8% [2][5] - Molson Coors generated $11.21 billion in trailing twelve-month revenue, with a 2.3% year-over-year decline, but achieved a 17.5% increase in EBITDA to $2.55 billion [2][4] Brand Performance - Boston Beer's flagship brand, Twisted Tea, declined 5% in measured off-premise channels, while the flavored malt beverage category fell only 3% [3][7] - Sun Cruiser, a new vodka tea innovation from Boston Beer, became the fourth-largest brand in the ready-to-drink spirits category, with distribution tripling [3][7] Strategic Focus - Boston Beer is focusing on premiumization and category creation, producing 90% of its volume internally in Q3 2025, up from 66% the previous year, which contributed to gross margin expansion [6][7] - Molson Coors maintained stability with core brands like Coors Light and Miller Lite holding market share despite a contracting market [4][7]