Another Tomorrow Joins Aura for Blockchain-Backed DPPs

Core Insights - Another Tomorrow has joined the Aura Blockchain Consortium to introduce a digital product passport (DPP) for its Winter/Spring 2026 collection, marking a significant innovation in the fashion industry [1][2] - The brand emphasizes transparency and accountability, aiming to empower customers through the use of blockchain technology [2] - The Aura Blockchain Consortium, co-founded by major luxury brands, seeks to enhance sustainability and traceability in luxury product supply chains [3] Company Overview - Another Tomorrow is a luxury label founded by Vanessa Barboni-Hallik, who has a background in investment banking, specifically as a former managing director at Morgan Stanley [2] - The brand focuses on circularity and digitalization, receiving a $2 million investment from Una Terra in March 2024 as part of its Series A funding round [2] - Angelina Jolie serves as a strategic advisor to Another Tomorrow, highlighting the brand's commitment to industry transformation [2] Industry Context - The Aura Blockchain Consortium was established in 2021 by prominent luxury brands including LVMH and Prada Group to promote sustainable practices in the luxury sector [3] - The consortium aims to address supply chain opacity and set new standards for transparency and traceability in the industry [3] - Marcel Härtlein, CEO of Aura, notes that Another Tomorrow's adoption of blockchain-enabled DPPs exemplifies how technology can enhance customer experiences through transparency and circularity [4] Technology Implementation - Each product from Another Tomorrow will feature traceability technology with dual NFC and QR code connectors, developed by Temera, a partner in the Aura ecosystem [4] - Temera's platform ensures the integrity of product-related data from sourcing to production [4]