银行“开门红”变奏：揽储氛围有点“冷”，财富业务有些“热”

Core Viewpoint - The banking industry is shifting its focus from promoting deposit products to recommending wealth management products due to the ongoing pressure on net interest margins [1] Group 1: Industry Trends - Traditionally, banks would engage in "New Year Red" marketing campaigns with abundant gifts and promotions for deposit products [1] - Recent observations indicate that bank staff are no longer prioritizing deposits, instead suggesting clients diversify into wealth management products [1] - The areas that used to be filled with promotional gifts like rice and cooking oil are now noticeably empty, reflecting a significant change in strategy [1]