中国新闻奖研讨活动举行主题研讨 激荡“四力”火花 奏响时代强音

Group 1: Core Themes of the Event - The event focused on the themes of content, technology, communication, and culture, exploring innovative paths and methods in journalism through discussions on award-winning works [1] - The forum on "Cultural Roots" emphasized the importance of cultural reporting and the need for journalists to connect historical and contemporary narratives, highlighting the value of academic and storytelling integration [2][3] Group 2: Innovations in Cultural Reporting - The transformation of cultural resources into IPs, such as "Remarkable Oracle Bone Script," has significantly enhanced user engagement and provided a model for systemic media reform [3] - The award-winning work "Beijing Central Axis Heritage Success: Not an End but a Beginning" illustrates a shift from mere reporting to a deeper cultural interpretation, extending the life of news products [3] Group 3: Content and Technology Integration - The core of news production is content, and there is a growing need for high-quality content that resonates with audiences, merging storytelling with meaningful insights [4] - The integration of technology in news production is essential for enhancing the impact and reach of news products, as demonstrated by various successful case studies [5] Group 4: Enhancing International Communication - Improving international communication and enhancing China's narrative power are fundamental for increasing the influence of Chinese culture globally [6] - The shift from traditional media to a more socialized platform for communication is crucial for mainstream media to maintain narrative control in a crowded discourse environment [6] Group 5: Local Innovations in International Communication - Local media organizations are leveraging their unique advantages to enhance international influence through innovative practices in content creation and collaboration [7]