老字号怎样“潮”起来？——“‘豫字号’写出一笔新”系列报道之一

Core Insights - The Henan Provincial Committee emphasizes the importance of focusing on the real economy and innovation-driven development to enhance industrial strength, particularly through the integration of technology and industry [1] Group 1: Concept Validation Center - The Concept Validation Center, established in July last year, is the first of its kind in China, aimed at transforming early-stage research results into commercially viable products [2] - The center has successfully revitalized the 68-year-old domestic brand, Caoshanhu, by facilitating the development of new products in the daily chemical sector [2][3] - The center's collaboration with Zanyu Technology, a leading enterprise in the daily chemical field, has led to the rapid development of new products, achieving a partnership within two months [2][3] Group 2: Market and Innovation Strategy - The collaboration aims to address the weaknesses in Caoshanhu's product offerings by leveraging Henan's market and supply chain advantages [3] - The center is also facilitating strategic partnerships with other local brands, such as Zheng Salt Industry Group, to enhance the health industry through innovative product combinations [3][4] - Starting in 2024, the province will actively promote the construction of a collaborative network for the Concept Validation Center, focusing on the health industry and exploring innovative paths for old brands [3][4] Group 3: Emphasis on Technology and Innovation - The president of the Henan Old Brand Association highlights the necessity for old brands to embrace technology and innovation to remain competitive in the market [4] - The Zhengzhou Technology Trading Market is working on market-oriented reforms to better connect high-quality research outcomes with the needs of old brands, aiming to transform research into products and industries [4]