年货市场烟火气里有新意

Core Viewpoint - The article highlights the transformation of the traditional Chinese New Year shopping experience in Huzhou, driven by new retail channels, changing consumer preferences, and a shift towards experiential purchases rather than just material goods [1][8]. Group 1: Changes in Shopping Channels - The traditional reliance on local markets and large supermarkets for purchasing New Year goods is declining, with new retail platforms like Hema Fresh and Sam's Club providing a modern shopping experience [3][4]. - Consumers are now enjoying the convenience of online shopping and quick delivery services, which has changed the way they approach New Year shopping [3][4]. - The integration of experiential elements in shopping, such as tasting traditional foods and participating in cultural activities, is attracting more consumers to engage in the New Year shopping experience [4]. Group 2: Changes in Product Categories - There is a noticeable shift in the types of products being purchased for the New Year, with a rise in demand for smart home devices and health-oriented products [5][6]. - Traditional food items are evolving to focus on health and quality, with organic and low-sugar options gaining popularity among consumers [7]. - The trend towards gifting practical and technologically advanced items reflects an improvement in living standards and changing consumer values [5][6]. Group 3: Changes in Consumer Demand - The demand for New Year goods is increasingly shifting from material items to experiences, with family travel becoming a popular alternative to traditional celebrations [8][9]. - The emotional value of New Year purchases is emphasized, as consumers seek to create meaningful experiences with family rather than just focusing on physical goods [8][9]. - The extended holiday period in 2026 is expected to further boost travel-related purchases, indicating a significant shift in how families plan to celebrate the New Year [8].