虞花荣：驱动文化产业数智化转型

Core Viewpoint - The integration of digital intelligence technology into the cultural industry is essential for achieving a multi-layered and systematic fusion, driving transformation in production, dissemination, and consumption, and promoting efficient and intelligent development of the cultural sector [1][2]. Group 1: Digital Empowerment in Cultural Production - Digital intelligence tools have lowered the barriers to cultural content production, shifting the core element from "experience-based creation" to "intelligent creation" through human-machine collaboration, leading to a more diversified production base [1]. - The use of digital tools allows for quantitative analysis of big data, enabling precise capture of social trends and providing market forecasts and guidance for cultural content creation [1]. - Intelligent production lines and virtual production techniques significantly enhance production efficiency, reduce costs, and shorten production cycles [1]. Group 2: Transformation in Media and Cultural Consumption - Digital technology breaks the limitations of traditional media's one-way flow, creating a multi-media communication environment that allows for precise dissemination of information [2]. - Technologies such as AI translation and cross-cultural databases facilitate accurate outreach to overseas audiences, promoting the global presence of Chinese traditional culture [2]. - New cultural business models such as "technology + film," "technology + tourism," and "technology + performing arts" have emerged, enhancing immersive cultural experiences through augmented and virtual reality [2]. Group 3: Government Support and Policy Framework - The government is enhancing top-level design and proactively laying out key development areas to guide the integration of technology and culture [3]. - Infrastructure development is being prioritized, utilizing new technologies like cloud computing and big data to improve the application scenarios within the cultural industry [3]. - Establishing industry standards and regulatory frameworks is crucial for supporting the application of new technologies and the development of new business models [3]. Group 4: Talent Development and Collaboration - There is a focus on cultivating compound talents with both cultural innovation capabilities and digital literacy, in line with national educational plans [4]. - A collaborative mechanism between academia, research institutions, and cultural and technology enterprises is encouraged to build a digital cultural industry cluster [4].