Core Insights - The Spring Festival is becoming an important cultural experience for foreign tourists in China, with a significant increase in bookings using non-Chinese passports for domestic flights, showing over 20% year-on-year growth [1] - Major inbound travel destinations in China include Wuhan, Shanghai, Beijing, Guangzhou, Shenzhen, and Chengdu, with Wuhan being highlighted for its unique cultural offerings [1] Group 1: Tourist Demographics - The top countries sending tourists to China during the Spring Festival include South Korea, Vietnam, Singapore, Australia, Indonesia, and Canada [2] - Notably, there has been a 9-fold increase in visitors from Argentina, and over 2-fold growth in bookings from European countries such as the Netherlands, Spain, and the UK [2] Group 2: Tourist Preferences - Foreign tourists in Wuhan prefer independent travel experiences, often utilizing transit visa policies for longer stays, and are increasingly interested in authentic local experiences rather than just sightseeing [2] - Key attractions in Wuhan include the Yellow Crane Tower and East Lake, along with local delicacies like hot dry noodles and Zhou Hei Ya, which draw global visitors [2] Group 3: Cultural Experiences - Wuhan's "experiential transformation" of traditional culture is a key factor in attracting foreign tourists, with the Yellow Crane Tower serving as a cultural landmark [3] - The "Night on the Yellow Crane Tower" immersive light and shadow performance has become a must-see for foreign visitors, alongside other popular activities such as plum blossom viewing, lantern festivals, and riding the air tram [3] - The integration of modern technology, exemplified by the Optics Valley air tram, enhances the traditional cultural experience, making it a significant draw for inbound tourism [3]
更多外国朋友来汉品“年味”,赏梅观灯会坐空轨成“春节三件套”
Chang Jiang Ri Bao·2026-01-15 00:33