Core Insights - The article highlights a growing trend among young people favoring offline consumption experiences, with 79.1% of surveyed youth optimistic about the development of offline consumption scenarios [1][5]. Group 1: Offline Consumption Trends - A survey conducted with 1,334 young participants revealed that 84.3% prioritize interactivity and immersion during shopping experiences [2][4]. - Young people are increasingly engaging in themed offline experiences, such as retro street markets that evoke nostalgia and provide interactive activities [2][3]. - The resurgence of offline shopping is seen as a way for youth to escape the digital world and reconnect with real-life social interactions, with 63.9% believing it helps them "escape" screens [3][4]. Group 2: Future Expectations - 62.7% of respondents expect future offline consumption scenarios to be more community-oriented, while 62.3% desire thematic experiences with more IP collaborations [5]. - There is a strong belief that offline shopping will evolve to include diverse entertainment and immersive experiences, enhancing the overall consumer experience [4][5]. - The article notes a demographic breakdown of respondents, with 55.8% being female and 24.4% from the post-2000 generation, indicating a youthful consumer base [5].
摆脱“电子屏幕”徜徉真实世界 年轻人看好线下消费场景发展
Zhong Guo Qing Nian Bao·2026-01-15 01:15