Nan Fang Du Shi Bao·2026-01-15 01:19Core Viewpoint - The "Guanghuo Goes Global" Spring Action, launched on January 15, 2026, in Foshan, Guangdong, aims to stimulate consumer demand and enhance the market presence of high-quality Guangdong products through a series of promotional activities involving over 6,000 enterprises and major commercial platforms [6][8][10]. Group 1: Event Overview - The event features nearly 30 key activities, with participation from over 10 large commercial platforms and approximately 6,000 enterprises across various sectors including home appliances, mobile phones, clothing, food, and more [8]. - The home appliance promotion event on the same day gathered more than 1,300 local home appliance companies, showcasing quality products and conducting live-stream sales [10]. Group 2: Economic Context - The initiative is part of a broader strategy to boost domestic demand and optimize supply in Guangdong, a major manufacturing and consumption province, to support economic recovery and industrial upgrading [6][8]. Group 3: Promotional Strategies - The promotional campaign employs a multi-layered discount structure involving government subsidies, enterprise discounts, and platform support, effectively stimulating consumer spending [11]. - Consumers can benefit from various discounts, including government "national subsidies" and brand-specific promotions, with some companies offering up to 15% off through trade-in programs [14]. Group 4: Consumer Engagement - The event includes additional incentives such as gifts, service upgrades, and exclusive discounts for consumers who use specific codes during purchases, enhancing the overall shopping experience [15]. - Companies are also implementing ongoing promotional activities throughout the first quarter, ensuring sustained consumer engagement and value [15].