Xin Lang Cai Jing·2026-01-15 01:19Core Insights - The article highlights the recent slight recovery in the retail prices of China's top ten liquor products, with an overall increase of 16 yuan, bringing the total price to 8941 yuan as of January 15 [1][6][7] - The market is experiencing structural volatility with five products increasing in price, three decreasing, and two remaining stable, reflecting the current industry adjustment phase [1][7] Price Movements - The leading price increase was observed in Qinghua Lang, which rose by 14 yuan per bottle, followed by Xijiu Junpin with an increase of 11 yuan per bottle [1][7] - Other notable price increases include Guojiao 1573 and Yanghe Dream Blue M6+, which rose by 7 yuan and 6 yuan per bottle, respectively [1][7] - Conversely, the prices of Feitian Moutai and Boutique Moutai decreased by 10 yuan and 8 yuan per bottle, respectively, attributed to the impact of the iMoutai platform's pricing strategy [1][7] Data Collection Methodology - The "Wine Price Reference" collects data from approximately 200 sampling points across various regions, including designated distributors, social distributors, e-commerce platforms, and retail outlets, ensuring a comprehensive and objective representation of market prices [2][8] - The data reflects real transaction prices from the past 24 hours, aiming to provide a reliable and traceable source of information for the liquor market [2][8] New Sales Initiatives - Moutai's digital marketing platform, iMoutai, announced a structured sales schedule for multiple core products starting January 15, 2026, including fixed monthly sales for various Moutai products [3][8] - This initiative is part of Moutai's strategy to enhance market supply through digital channels and align more closely with consumer demand, reinforcing its direct sales system [3][8]