Xin Lang Cai Jing·2026-01-15 01:19Core Viewpoint - The "Wine Price Reference" by Sina Finance has reported a slight recovery in the retail prices of China's top ten liquor products as of January 15, with an overall price increase of 16 yuan, bringing the total price for a package of these products to 8941 yuan [1][6]. Price Trends - The market shows a clear structural differentiation with five products increasing in price, three decreasing, and two remaining stable. Notably, the core products have experienced price adjustments [1][7]. - The leading price increase was observed in Qinghua Lang, which rose by 14 yuan per bottle, followed by Xijiu Junpin with an increase of 11 yuan per bottle. Other products like Guojiao 1573 and Yanghe Dream Blue M6+ saw increases of 7 yuan and 6 yuan per bottle, respectively. Crystal Jiananspring had a minor increase of 1 yuan per bottle [1][7]. - Conversely, Feitian Moutai and Boutique Moutai led the price declines, dropping by 10 yuan and 8 yuan per bottle, respectively. This decline is attributed to the introduction of the affordable 2026 Feitian Moutai and the pricing anchor effect of Boutique Moutai [1][7]. Data Collection Methodology - The daily data for "Wine Price Reference" is sourced from approximately 200 collection points across various regions, including designated distributors, social distributors, e-commerce platforms, and retail outlets. The data aims to provide an objective and traceable representation of the market prices for well-known liquor products [2][8]. - The recent launch of the iMoutai platform, which offers Feitian Moutai at 1499 yuan per bottle and Boutique Moutai at 2299 yuan per bottle, has begun to influence the market retail prices significantly [2][8]. Product Launches - Moutai's digital marketing platform, iMoutai, announced a structured sales schedule starting January 15, 2026, for several core products, including six vintage versions of Feitian Moutai. The platform will have fixed sales times for various products, enhancing its direct sales system and aligning with consumer demand [3][8].