Xin Lang Cai Jing·2026-01-15 01:25Core Viewpoint - The "Wine Price Reference" by Sina Finance has reported a slight recovery in the retail prices of China's top ten liquor products as of January 15, with an overall price increase of 16 yuan, bringing the total price for a package of these products to 8941 yuan [1][6]. Price Trends - The market shows a clear structural differentiation with five products increasing in price, three decreasing, and two remaining stable. Notably, the price of Qinghua Lang increased by 14 yuan per bottle, while Xijiu Junpin rose by 11 yuan per bottle [1][7]. - Other products that saw price increases include Guojiao 1573 and Yanghe Dream Blue M6+, which rose by 7 yuan and 6 yuan per bottle, respectively. Meanwhile, the prices of Feitian Moutai and Boutique Moutai decreased by 10 yuan and 8 yuan per bottle, respectively [1][7]. Data Collection Methodology - The "Wine Price Reference" collects data from approximately 200 sampling points across various regions, including designated distributors, social distributors, e-commerce platforms, and retail outlets. This aims to provide an objective and traceable dataset of retail prices for well-known liquor products [2][8]. New Sales Channels - The iMoutai digital marketing platform has announced the launch of several core products starting January 15, 2026, including fixed monthly sales for various Moutai products. This initiative is part of Moutai's strategy to optimize market supply through digital channels and enhance direct sales to consumers [3][8].