金融业为冰雪经济注入“金”动能

Core Viewpoint - The article highlights the rapid growth of China's ice and snow economy, which is expected to exceed 1 trillion yuan by 2025, driven by increased consumer participation and innovative financial support from banks [1][2][3]. Group 1: Ice and Snow Economy Growth - China's ice and snow industry is projected to grow from 364.7 billion yuan in 2016 to 980 billion yuan by 2024, with an average annual growth rate of 21.09% [1]. - The consumption scale related to ice and snow sports is expected to exceed 187.5 billion yuan during the 2024-2025 season, representing a growth of over 25% compared to the previous season [1]. Group 2: Financial Support and Innovation - Financial institutions are playing a crucial role in supporting the ice and snow economy by providing innovative products and services, which help stimulate consumer spending [2][3]. - Everbright Bank is actively promoting the "Ice and Snow Festival" to enhance consumer engagement and support the ice and snow industry through various financial incentives [3][4]. Group 3: Consumer Experience and Engagement - Everbright Bank's approach focuses on enhancing consumer experience by offering discounts on travel, accommodation, and equipment, as well as interest-free installment plans for ice and snow activities [4][6]. - The bank's "Ice and Snow Festival" aims to create a seamless integration of financial services into the consumer experience, both online and offline, to facilitate easy access to discounts [6]. Group 4: Long-term Sustainability and Industry Integration - Experts suggest that financial institutions should explore long-term strategies to build sustainable consumption habits and diversify the consumption structure within the ice and snow economy [7]. - The integration of financial resources across various sectors, including tourism and local businesses, can enhance regional competitiveness and consumer experience [7][8].