政府搭台 平台助力 企业参与 从线上到线下全面推动“广货行天下”

Core Viewpoint - The "Guangdong Goods Going Global" spring initiative aims to enhance the visibility and market influence of high-quality Guangdong products through a collaborative effort involving the government, platforms, and enterprises, thereby creating new wealth opportunities in the market [2][11]. Group 1: Initiative Overview - The initiative will host nearly 30 key events, supported by over 10 major commercial platforms and more than 6,000 participating enterprises [2]. - The campaign is a modern expression of Guangdong's long-standing commercial heritage, focusing on innovative supply to drive consumption and expand domestic demand [2]. Group 2: Industry Leadership - The home appliance sector is leading the initiative, leveraging Guangdong's dominant position in manufacturing, with 15 out of 31 national economic categories ranked first in scale [3][4]. - Guangdong's home appliance production includes significant outputs: 99.34 million air conditioners, 245.36 million refrigerators, 113.10 million washing machines, and 183.41 million color TVs, representing 27.02%, 34.54%, 8.55%, and 57.16% of national production, respectively [4]. Group 3: Technological Advancements - Guangdong's home appliance industry features a complete supply chain from chips to assembly, with over 10,000 manufacturing enterprises collaborating [6]. - The integration of AI algorithms into home appliances is transforming them into intelligent partners that understand user needs and provide proactive services [6][10]. Group 4: E-commerce and Marketing Strategies - The initiative includes innovative sales methods such as "one-click pick Guangdong goods," enhancing product visibility and consumer engagement [7]. - Major e-commerce platforms like JD.com and Pinduoduo have launched dedicated pages for "Guangdong Goods Going Global," offering various discounts and promotions [7][8]. Group 5: Global Recognition and Quality - Brands like "藏里羊" have gained international acclaim, showcasing Guangdong's strong supply chain capabilities and quality products [10]. - Guangdong produces 70% of the world's consumer drones, 40% of smartphones, and significant portions of industrial robots and integrated circuits, highlighting its manufacturing strength [10]. Group 6: Strategic Goals - The initiative aims to redefine "new Guangdong goods" by emphasizing quality, intelligence, and sustainability, thus actively creating and leading market demand [11].