海南冬训热潮涌动 “体育+”带火赛事经济

Core Viewpoint - Hainan is emerging as a popular winter training destination for national and international sports teams due to its favorable climate and improved training facilities, driving the growth of the sports economy through various events and activities [1][3][5]. Group 1: Training Environment and Facilities - Hainan's tropical climate provides an ideal training environment, remaining warm and fresh while northern regions face winter limitations [1][3]. - The province has established 12 national sports training bases across 8 cities, covering various sports such as sailing, beach volleyball, and weightlifting, equipped with professional facilities [3][5]. - High levels of negative oxygen ions in the air aid athletes' recovery, while the scenic environment offers a relaxing space for intense training [3]. Group 2: Economic Impact and Event Hosting - The simplification of entry and exit procedures under Hainan's free trade port policy has reduced the time and costs for international teams to train in the region [5]. - In 2025, Hainan hosted 526 sports events, including 69 international and 180 national events, attracting nearly 400,000 participants and over 2.82 million spectators [5]. - Innovative models such as "travel with events" and integrating sports events into tourist attractions and commercial areas are promoting a synergistic development of sports, tourism, and commerce [5][6]. Group 3: Future Development and Strategy - Hainan aims to optimize event offerings, expand "sports+" integration scenarios, and stimulate sports consumption potential, focusing on cultivating sports brands unique to the free trade port [6].