Alibaba upgrades Qwen app to order food, book travel

Core Insights - Alibaba has launched significant upgrades to its Qwen AI app, enabling users to order food and book travel within the app, marking a strategic shift towards consumer-facing AI [1][2] Group 1: Upgrade Features - The new features allow users to complete tasks entirely within the AI chat interface, eliminating the need to switch between applications [1] - The upgrade integrates core Alibaba services such as Taobao, Alipay, Fliggy, and Amap into a unified AI interface, facilitating seamless transactions [4] - A new "Task Assistant" feature in beta can make real phone calls, process up to 100 documents simultaneously, and plan multi-stop travel itineraries [5] Group 2: Market Position and Strategy - This upgrade follows a previous major enhancement to the Qwen app, indicating Alibaba's strategic pivot into consumer-facing AI, an area where it has previously lagged behind competitors like ByteDance and Tencent [2] - The Qwen app has surpassed 100 million monthly active users within two months of its public beta launch, reflecting strong consumer interest [5] - The expansion of the Qwen app is part of a broader competition in China's AI sector, where companies are striving to translate advanced language models into practical applications [6]