2025年超越300万辆！城市NOA规模化普及加速

Core Insights - The report by the China Automobile Industry Association indicates that from January to November 2025, the cumulative sales of passenger cars equipped with urban NOA (Navigation Assisted Driving) reached 3.129 million units, with a penetration rate of 15.1%, an increase of 5.6 percentage points compared to the entire year of 2024 [1] Group 1: Market Dynamics - The urban NOA market is characterized by a "dual-engine" model of self-research by car manufacturers and partnerships with third-party suppliers [1] - The third-party urban NOA supplier market is dominated by two major players, Momenta and Huawei, who together hold over 80% market share [1] - In the same period, Momenta's urban NOA installations reached 414,400 units, accounting for approximately 61.06% of third-party suppliers, with eight of the top ten global automakers collaborating with Momenta [1] Group 2: Brand Performance - Among the passenger cars equipped with urban NOA, domestic brands sold 2.5373 million units, representing 81.1% of the total [2] - Global automotive brands are increasingly partnering with leading domestic third-party suppliers to achieve breakthroughs in intelligent driving, with brands like Mercedes-Benz, BMW, Audi, Cadillac, Buick, and Toyota implementing urban NOA features through these collaborations [2] Group 3: Technological Advancements - The report highlights that in the phase of scaling high-level assisted driving, factors such as algorithms, data loop capabilities, and mass production experience are critical for determining the market position and development speed of assisted driving suppliers [2] - End-to-end large models have become the core engine for the iteration of NOA assisted driving technology, driving the industry towards an integrated approach and enhancing safety experiences [3] - New car manufacturers are building technological barriers through full-stack self-research, while traditional automakers are accelerating technology deployment by collaborating with third-party suppliers [3]