社交、体验感和即时满足是年轻人“回归线下”的主因

Group 1 - The core viewpoint of the article highlights a significant trend among young people returning to offline shopping and socializing in various interest-based venues, with 72.6% of surveyed youth feeling they are shopping more in physical stores recently [1][3] - The survey indicates that popular offline consumption venues for young people include large shopping malls (68.5%), themed street districts (48.4%), and creative markets (44.3%) [3][4] - The rise of interest-driven, immersive experiences in shopping environments, such as pop-up events and themed areas, is attracting young consumers who seek social interaction and unique experiences [2][5] Group 2 - The survey reveals that 58.5% of young respondents enjoy the social aspect of shopping, while 55.4% appreciate the authentic experience of trying products in-store [6][7] - Young consumers are spending an average of 501-1000 yuan monthly on offline activities, with 48.5% of respondents falling within this spending range [5] - The article notes that the appeal of offline shopping includes immediate gratification, with 53.5% of respondents preferring to take purchases home immediately rather than waiting for delivery [7]