近八成受访青年看好线下消费场景的发展

Core Insights - The article highlights the growing importance of offline consumption scenes among young people, with 79.1% of surveyed youth optimistic about their development and 84.3% prioritizing interactivity and immersion during shopping experiences [1][5]. Group 1: Offline Consumption Trends - Offline shopping is becoming a social and interactive experience for young people, moving away from the reliance on electronic screens [2][3]. - The emergence of themed streets and interactive activities is providing opportunities for deeper social connections, allowing young people to engage face-to-face [3][4]. - A significant portion of youth (63.9%) believes that offline shopping helps them escape screens and reconnect with the real world, while 59.2% feel it adds vibrancy to urban life [3][4]. Group 2: Future Expectations - 62.7% of surveyed youth expect future offline consumption scenes to be more community-oriented, while 62.3% desire thematic experiences and 61.7% seek interactive and social elements [5]. - The article suggests that the future of offline consumption will be more integrated, combining shopping with entertainment and immersive experiences [4][5]. - There is a call for more unique and locally inspired offline activities to differentiate them from the competition, as many current offerings are seen as homogeneous [4].