人文经济激活消费新动能丨从街头风景到千亿级市场，“新中式”服装扮靓“新消费”

Group 1 - The core viewpoint of the article highlights the rising popularity of "New Chinese" fashion, which integrates traditional Chinese aesthetics into modern clothing, creating a significant consumption trend worth over 220 billion yuan in the market [2][4][11] - The market for "New Chinese" fashion is projected to exceed 220 billion yuan in 2024 and is expected to surpass 250 billion yuan by 2025, indicating strong growth potential [2][9] - The integration of traditional cultural symbols into clothing products signifies a new industrial transformation, with a focus on deep cultural exploration and contemporary reinterpretation becoming mainstream [4][5] Group 2 - On the design front, there is a shift from superficial incorporation of traditional elements to a deeper exploration of cultural essence, with brands like Weaving Company innovating by reinterpreting traditional patterns for modern contexts [5][11] - Technological advancements in manufacturing, such as the development of silk jacquard production lines and smart manufacturing processes, are enhancing product quality and meeting modern consumer demands [5][6] - Sales channels are evolving, with live streaming becoming a significant sales avenue and physical stores transforming into cultural experience spaces, enhancing consumer engagement [6][7] Group 3 - The "New Chinese" fashion trend is part of a broader cultural revival, reflecting a deep awakening of cultural confidence among Chinese consumers, particularly the younger generation [11][12] - The Ministry of Industry and Information Technology has identified "national trend" clothing as a key area for growth, aiming for a significant improvement in the supply structure of consumer goods by 2027 [9][10] - Industry experts emphasize the need for innovation in cultural depth, technological integration, and market connectivity to differentiate products and enhance long-term value [12]