中汽协2025城市NOA报告发布：Momenta第三方供应商市场市占率超60%

Core Insights - The report highlights the rapid growth of the urban NOA (Navigation on Autopilot) market in China, with a cumulative sales of 3.129 million passenger cars equipped with urban NOA from January to November 2025, achieving a penetration rate of 15.1%, an increase of 5.6 percentage points compared to the entire year of 2024 [3][4]. Group 1: Market Dynamics - The urban NOA market is characterized by a "dual strong" pattern among third-party suppliers, with Momenta and Huawei leading the market, together accounting for over 80% of the market share among third-party suppliers [3][4]. - Momenta has a leading position with 414,400 units of urban NOA equipped vehicles, representing approximately 61.06% of the third-party supplier market, while Huawei's HI model has around 134,100 units, accounting for about 19.76% [3][4]. Group 2: Competitive Landscape - Domestic brands have shown significant strength, with sales of urban NOA-equipped vehicles reaching 2.5373 million units, making up 81.1% of total sales, indicating their innovation and competitiveness in the smart connected vehicle sector [4]. - Global automotive brands are increasingly collaborating with leading domestic third-party suppliers to enhance their smart driving capabilities, with notable partnerships including Mercedes-Benz, BMW, Audi, Cadillac, Buick, and Toyota [4]. Group 3: Technological Advancements - The report emphasizes that algorithms, data closed-loop capabilities, and experience in large-scale production are critical factors determining the market position and development speed of autonomous driving suppliers [4][5]. - The end-to-end large model has become the core engine for the iteration of NOA auxiliary driving technology, promoting a shift from modular architecture to an integrated perception and planning system [5][6]. Group 4: Future Trends - The competition among autonomous driving suppliers is evolving from a focus on single technical indicators to a comprehensive capability that includes product experience, technological potential, and scalability [7]. - The integration of multi-modal models and end-to-end technology, along with continuous upgrades of computing platforms, is expected to enhance the safety experience of urban NOA technology [6][7].