让文旅“活”起来 让山水“火”起来 湖南怀化不断提升文旅金融服务质效

Core Viewpoint - The integration of financial resources with the cultural tourism industry in Huaihua is enhancing tourism experiences and driving economic growth through various financial support initiatives. Group 1: Financial Support for Tourism Projects - The construction of the world's longest mountain cableway in Xupu County was supported by a 200 million yuan loan from the Industrial and Commercial Bank of Huaihua, ensuring timely operation despite previous delays due to high construction difficulty and funding needs [1] - The People's Bank of China Huaihua Branch has established a list of financing needs for 51 key cultural tourism projects, identifying a total financing demand of 5.92 billion yuan and disbursing over 2.7 billion yuan in loans [2] - A cultural tourism company in Hongjiang received a 230 million yuan loan from the Agricultural Development Bank to support infrastructure updates and educational tourism project development, contributing to a total of 820 million yuan in loans for agricultural cultural tourism projects in Huaihua [3] Group 2: Innovative Financial Products - The Huaihua Branch of the People's Bank of China is promoting innovative financing methods, such as pledging scenic area revenue rights and operating rights, to convert expected cash flows into financing guarantees [5] - The Hunan Bank provided a 250 million yuan loan to the Simeng Danxia Scenic Area by using forest rights and project fee rights as collateral, resulting in a 20% increase in annual revenue [6] Group 3: Enhancing Local Tourism Infrastructure - The Huaihua Agricultural Commercial Bank provided 55 million yuan in financial support for the construction of scenic area projects, including walking paths and performance venues, which has made the Borrowing Mother Creek a popular cultural experience destination [4] - The Huaihua Yushuwan Cultural Tourism Commercial Complex received 70 million yuan in loans from Huaihua Agricultural Commercial Bank, facilitating the completion of multiple tourism projects ahead of the Fifth Hunan Tourism Development Conference [7] Group 4: Improving Consumer Financial Services - The People's Bank of China Huaihua Branch has organized financial service teams to provide convenient payment and credit services to small and micro enterprises in the tourism sector, enhancing the overall consumer experience [8] - The Huaihua Agricultural Commercial Bank has deployed over 4,000 payment devices in scenic areas, saving merchants over 1.2 million yuan in transaction fees [8] - Local banks are offering promotional measures such as consumption coupons and discounts to stimulate tourism spending, exemplified by the collaboration during the traditional dragon boat race in Mayang Miao Autonomous County [9]