四川雅安： 执金融之笔 绘文旅融合发展新画卷

Core Viewpoint - The People's Bank of China (PBOC) Yaan Branch is actively promoting the development of the cultural tourism industry in Yaan, Sichuan Province, aiming to establish it as a significant global destination for giant panda culture tourism, with a focus on a "1+5" destination matrix [1] Group 1: Financial Support Mechanisms - The PBOC Yaan Branch has created a five-in-one working mechanism involving government leadership, PBOC promotion, departmental collaboration, regulatory oversight, and financial institution participation to enhance financial support for the cultural tourism sector [2] - A comprehensive financial policy framework has been established, including 76 support policies and 64 cultural tourism credit products, facilitating a "one-stop" product inquiry guide [2] - A financing conference led to the signing of credit agreements totaling 1.553 billion yuan among 12 banks and enterprises [2] Group 2: Innovative Financial Products - The PBOC Yaan Branch has developed a distinctive set of cultural tourism credit products, including the "Panda Loan" with favorable interest rates and a maximum term of 10 years, specifically for panda tourism development [4] - The "Homestay Loan" has been introduced to support the burgeoning homestay economy, with loans amounting to 250 million yuan disbursed to 514 homestay operators [4] - Innovative products like "Scenic Area Revenue Pledge Loans" have been created to finance the expansion of established tourist attractions, with a loan balance of 30.615 million yuan [4] Group 3: Integration of Financial Services - Financial services are being deeply integrated into the cultural tourism industry, transitioning from single-point support to full industry chain empowerment [5] - Specialized teams and green channels have been established in all local banks to prioritize approval for cultural tourism projects [5] - The "Financial + Cultural Tourism" model has emerged, enhancing the integration of finance with various sectors, including green building and health tourism [6] Group 4: Digital Financial Innovations - The PBOC Yaan Branch has launched a digital RMB pilot program, facilitating the establishment of digital payment channels for 29,180 personal wallets and 29,400 merchants, with transaction volumes reaching 2.445 billion yuan [6] - The digital RMB initiative has also been extended to corporate applications, achieving a total of 643 million yuan in tax payments through digital currency [6]