大摩CIO调查:2026年企业软件预算加速,微软(MSFT.US)以34%份额领跑生成式AI支出
智通财经网·2026-01-15 02:59

Group 1 - The core viewpoint of the articles indicates that Morgan Stanley's CIO survey suggests a 3.8% year-over-year increase in corporate software budgets for 2026, slightly up from 3.7% in the previous year, with Microsoft maintaining its leading market share [1] - Morgan Stanley analysts believe that Microsoft is likely to benefit from the ongoing improvement in the software spending environment, with a weighted average spending growth expectation of 7.3% for Microsoft in 2026, reflecting strong confidence from enterprise customers [1] - The survey reveals that 92% of CIOs plan to use Microsoft's generative AI products in the next 12 months, although this is a slight decrease from 95% in 2024 [1] Group 2 - Microsoft Azure is still viewed as the preferred public cloud provider, with 53% of enterprise application workloads currently deployed on the Azure platform, and this core deployment ratio is expected to remain stable over the next three years [1] - The survey indicates that the spending landscape for generative AI will exhibit a concentration among leading players, with Microsoft expected to capture 34% of the market share, followed by Amazon at 15%, OpenAI and Salesforce at 9% each, and Google at 6% [2] - Despite 37% of CIOs expecting to use Azure OpenAI services in the future, this figure has significantly decreased from 57% in the second quarter of 2025 [2]

MICROSOFT-大摩CIO调查:2026年企业软件预算加速,微软(MSFT.US)以34%份额领跑生成式AI支出 - Reportify