Group 1 - The core idea of the news is the development and enhancement of the "Social Color Maple Presentation" cultural elderly care brand in Xiaoshan District, which focuses on meeting the actual needs of retired employees and integrating various resources to improve their sense of gain, happiness, and value [1][2] - The brand has successfully transitioned from organizing single activities to creating a comprehensive cultural elderly care ecosystem by exploring unique activities, linking social resources, and expanding service scenarios [1] - The innovative "Social Color Shop" has been launched as a community entity that serves as a promotional platform for retirement policies and activities, while also selling agricultural assistance products and providing convenient services, thus embedding the elderly care brand into daily community life [1] Group 2 - In the past year, the brand organized 56 various themed activities, including cultural and sports competitions, benefiting over 40,000 retired employees across 23 towns and streets, thereby enhancing its influence and social reputation [2] - The "Retired Employee Academy" is being developed to provide a comprehensive lifelong learning support system, aiming for full coverage across all towns and streets by 2025, effectively integrating quality educational resources to overcome barriers in elderly education [2] - A pilot program in six streets has established 105 long-term training classes in various subjects, with over 2,000 participants, and has introduced vocational skill training classes in collaboration with Xiaoshan Technician College, enhancing the practical skills and quality of life for the elderly [3]
萧山推动新时代“文化养老”高质量发展
Hang Zhou Ri Bao·2026-01-15 03:21