从街头风景到千亿级市场，“新中式”服装扮靓“新消费”

Group 1 - The core viewpoint of the article highlights the rising popularity of "New Chinese" fashion, which integrates traditional Chinese aesthetics into modern clothing, creating a significant consumption trend valued at over 220 billion yuan in 2024, expected to exceed 250 billion yuan by 2025 [2][8][10] - The "New Chinese" clothing market is characterized by a blend of traditional cultural symbols and modern design, leading to a transformation in the fashion industry [3][10] - The integration of traditional elements with contemporary design is becoming mainstream, as brands focus on deep cultural exploration and modern reinterpretation [5][10] Group 2 - Sales channels for "New Chinese" fashion are evolving, with online platforms like live streaming becoming crucial for reaching global markets, while offline stores are transforming into cultural experience spaces [6][10] - The industry is undergoing a comprehensive innovation across the supply chain, resulting in offerings that align with modern aesthetics and consumer desires for individuality and cultural identity [7][10] - The growth of "New Chinese" fashion is supported by government initiatives aimed at enhancing the supply-demand match in consumer goods, with a focus on creating ten consumption hotspots by 2027, including national trend clothing [8][9] Group 3 - The rise of "New Chinese" fashion reflects a deep cultural confidence among Chinese consumers, who prefer products that embody traditional craftsmanship and aesthetics [10][12] - Industry leaders emphasize the need for innovation in cultural depth, technological integration, and market connectivity to differentiate products in a competitive landscape [10][12] - The future growth of "New Chinese" fashion is expected to shift towards scene-based and customized high-quality products, driven by policy support and evolving consumer demands [12]