时髦年货正当红，年轻人把“性价比”过出新花样

Group 1 - The core viewpoint of the articles highlights a shift in the Chinese New Year consumer market, with younger consumers preferring "refreshing" products that combine health, fun, and cost-effectiveness, leading to a rise in retail brands that offer high quality at low prices [1][3][5] - The trend of "cherry freedom" is popular among young people, with retailers like Aoleqi providing high-quality Chilean cherries at competitive prices, while interactive snacks are gaining popularity for gatherings, reflecting a desire for both fun and festive experiences [3][5] - Aoleqi's self-branded gift boxes, such as organic tea oil and pure nut gift boxes, are designed to appeal to health-conscious consumers, while local flavor products balance tradition and innovation, catering to diverse gifting scenarios [5][7] Group 2 - Young consumers are increasingly focused on efficiency and quality when preparing New Year's Eve meals, with Aoleqi offering convenient semi-finished dishes and high-quality desserts, indicating a dual emphasis on ritual and healthy eating [7] - Aoleqi plans to continue operations during the Spring Festival and introduce promotional activities to lower the barriers for purchasing New Year's goods, providing a one-stop shopping experience that competes with established supermarket chains [7]