“哭哭马”意外走红，一只缝错嘴的小马如何搅动万亿情绪经济

Core Insights - The phenomenon of the "crying horse" toy highlights a significant shift in consumer behavior towards emotional value over traditional functional value in products [2][4][6] - The emotional economy in China is projected to reach 2.3 trillion yuan in 2024, with expectations to exceed 4.5 trillion yuan by 2029, indicating a growing market for products that resonate emotionally with consumers [4] Group 1: Product and Market Dynamics - The "crying horse" toy, initially a production error, became a viral sensation due to its relatable emotional expression, contrasting with the traditional cheerful designs [1][2] - The success of the "crying horse" reflects a broader trend where consumers, particularly the younger generation, are increasingly willing to pay for products that provide emotional comfort and resonance [4][5] Group 2: Marketing and Consumer Engagement - Companies that quickly adapt to market trends and consumer emotions can turn unexpected situations into successful sales opportunities, as demonstrated by the "crying horse" case [5] - The rise of the "crying horse" signifies a victory for authenticity and sincerity in marketing, suggesting that consumers prefer genuine experiences over standardized offerings [5][6] Group 3: Future Implications - The shift from functionalism to experiential and emotional consumption indicates that businesses must enhance their sensitivity to market feedback and consumer emotions to remain competitive [6] - As the Z generation becomes the primary consumer group, the focus on emotional value will necessitate a reevaluation of traditional production and marketing strategies [6]