规范乡村地名，便出行、通快递、树品牌（民生一线）

Core Viewpoint - The article discusses the "Rural Famous Action" initiated by the Ministry of Civil Affairs to standardize village names, which aims to improve navigation, logistics, and branding of local products, thereby enhancing rural development and residents' quality of life [7][10][14]. Group 1: Navigation Improvement - The lack of named roads and addresses in rural areas has led to navigation difficulties, affecting logistics and residents' daily lives [7][10]. - The "Rural Famous Action" aims to name and standardize 927,000 village names and set up over 32 million name signs and door plaques by the end of 2025, significantly improving navigation services [7][10]. - In Longfeng County, the implementation of this action has resulted in the naming of 482 roads and the installation of 27,482 digital door plaques, enhancing the clarity of navigation [8][9]. Group 2: Logistics Enhancement - The standardization of village names has resolved issues related to logistics, allowing for precise delivery of packages directly to homes, which was previously hindered by vague addresses [11][12]. - In Meilan District, the integration of new road names into national databases has improved the efficiency of logistics services, achieving a 100% delivery rate by 2025 [12][13]. - The establishment of a comprehensive mapping system has enabled logistics vehicles to accurately identify delivery points, significantly increasing the volume of packages processed in rural areas [13]. Group 3: Brand Development - The article highlights the transformation of local products, such as the "Thirty-Mile Fort Apple," which has gained recognition through the incorporation of geographical names into branding, leading to a 37% increase in sales [15][16]. - The initiative has facilitated the creation of a digital map that connects local agricultural products with e-commerce platforms, enhancing visibility and sales opportunities for rural products [16][17]. - The integration of local names into tourism and agricultural branding has created a unique identity for rural areas, driving economic growth and attracting visitors [17].