陈春花：不是努力不够，是时代变了，增长需要新逻辑

Core Insights - The article emphasizes that the traditional logic of competition is shifting towards a symbiotic relationship in business, driven by changes in consumer expectations and technological advancements [1][2]. Group 1: Shift in Growth Logic - The growth logic in the AI era has transitioned from a "win-lose" competition to a "co-creation" symbiosis [2]. - Companies now face competition not just from direct industry rivals but also from unexpected sectors, leading to increased uncertainty in the market [2][3]. - Consumer expectations have evolved from merely seeking products to desiring experiences and emotional connections, necessitating a shift in how businesses approach their offerings [2][3]. Group 2: New Dimensions for Growth - Companies must shift from merely meeting existing customer needs to creating new demands through collaboration with customers and partners [5]. - The focus has moved from "digging for certainties" to "exploring possibilities," leveraging digital technologies to redefine industry value and create new customer experiences [6][7]. - Strategic space for companies is no longer confined to traditional industry boundaries; instead, it is about building value ecosystems through partnerships [9][10]. Group 3: Strategic Transformation - The strategic approach has evolved from competitive strategies focused on defeating rivals to symbiotic strategies aimed at mutual growth with partners [12][13]. - Successful companies are those that build strong symbiotic relationships, as seen in the case of a beverage company that maintains stable pricing with suppliers and empowers franchisees [13]. Group 4: Key Elements of Symbiotic Relationships - Creating customer value is the foundation of building symbiotic relationships, requiring companies to seek partners that complement their capabilities [15][16]. - Technological advancements are crucial for facilitating efficient collaboration and establishing trust among partners [17][18]. - The essence of symbiosis lies in value creation and sharing, ensuring that all participants benefit from the relationship [20][21]. Group 5: Future-Oriented Business Characteristics - Companies that adapt to these shifts will exhibit characteristics such as focusing on ecosystem collaboration rather than competition and prioritizing customer needs over internal efficiencies [22][23]. - The article encourages businesses to explore new opportunities in the AI era by embracing a mindset of symbiosis and collaboration [24][25].