人文经济激活消费新动能丨从“追箭”到“留客” 文昌航天IP激活全域旅游热

Core Insights - The article discusses the transformation of Wenchang, Hainan, from a location primarily known for rocket launches to a comprehensive tourism destination, driven by the integration of space culture into local tourism [1][3]. Group 1: Tourism Development - Wenchang has seen a significant increase in tourism, with the number of hotels and guesthouses in Longlou Town rising from 5 in 2016 to over 150 currently, achieving over 95% occupancy rates on launch days [2]. - The local economy has benefited from this tourism boom, with over 5,000 people finding employment related to space tourism [2]. - The shift from a "watching rockets" experience to a "comprehensive experience" has led to longer stays and increased spending by tourists [1][2]. Group 2: Integration of Space Culture - The local government has systematically developed the space IP by integrating it with existing cultural resources, such as the Confucian Temple and coconut groves, creating a complete consumption chain [2]. - Companies are actively developing educational and tourism products that combine space themes with local experiences, such as "watching launches + beach activities" and "science education + cycling" [2]. - The establishment of various space-themed venues, including the Wenchang Space Science Center and the Extreme Star Meteorite Museum, has created a matrix of space science education opportunities [3]. Group 3: Future Prospects - Wenchang aims to further promote the deep integration of space culture and tourism, aspiring to become a globally attractive "Space Tourism Capital" [3].