从“追箭”到“留客” 文昌航天IP激活全域旅游热

Core Viewpoint - The article highlights the transformation of Wenchang, Hainan, into a vibrant tourism destination driven by the growth of space launches, evolving from a simple observation point to a comprehensive tourism experience [1][2][3] Group 1: Tourism Growth - The number of hotels and guesthouses in Longlou Town has increased from 5 in 2016 to over 150 currently, with occupancy rates exceeding 95% on launch days [2] - The surge in visitor numbers has led to significant growth in related sectors such as accommodation, dining, and sightseeing, enhancing the local economy [1][2] - Tourists are now willing to spend more time planning their trips, indicating a shift from a "one-time visit" to a more immersive travel experience [1] Group 2: Integration of Resources - Local authorities have integrated the space launch IP with existing cultural resources, such as Confucian temples and coconut groves, to create a comprehensive tourism offering [2] - Companies are developing specialized tourism products, such as "launch viewing + beach activities" and "science education + cycling," to attract families and educational groups [2] Group 3: Educational and Cultural Initiatives - Wenchang has established a space science education matrix, including the Wenchang Space Science Center and the Extreme Star Meteorite Museum, which are popular among visitors [3] - Innovative experiences like VR space walks and AR rocket simulations are attracting interest, while cultural products related to space are becoming popular souvenirs [3] - The local government aims to further integrate space tourism with broader tourism initiatives, aspiring to make Wenchang a globally attractive "space tourism capital" [3]