Visa支持中国持卡人Apple Pay绑卡支付 率先破局背后有何考虑?
Di Yi Cai Jing·2026-01-15 05:26

Core Insights - Visa has become the first international card organization to support Apple Pay card binding for Chinese cardholders, enhancing payment convenience [1] - The collaboration aims to facilitate cross-border payments, allowing users to make contactless payments abroad using Apple Pay with Visa cards [2][4] - Visa's payment tokenization technology is a key security feature that enhances the safety of mobile payments and e-commerce experiences [4][5] Group 1: Visa and Apple Pay Collaboration - Visa supports both single and dual-branded cards for Apple Pay binding, with initial backing from eight major banks in China [1] - The partnership is expected to expand, with additional banks like Shanghai Pudong Development Bank and China Construction Bank joining in the future [1] - This collaboration marks a significant shift as Apple Pay previously only supported UnionPay cards in China [1][7] Group 2: Payment Convenience and Security - The integration allows for seamless in-store payments abroad, requiring only a double-click of the side button on the device for authentication [2] - Each transaction is secured through Face ID, Touch ID, or device password, ensuring a secure payment process [2] - Visa's tokenization service removes sensitive card information during transactions, significantly reducing fraud risk [4][5] Group 3: Market Impact and Future Developments - Visa aims to enhance the payment experience for cardholders both domestically and internationally, with plans to upgrade existing dual-branded cards by 2025 [8] - The company has achieved over 50% of e-commerce transactions utilizing payment tokenization, with a goal of reaching 100% [5] - Visa's global network connects approximately 1.75 million merchants across over 220 countries, serving more than 4.9 billion cardholders [8]