熊猫故乡茶源雅安 文旅融合绘就高质量发展新画卷

Core Insights - The integration of panda culture and tea culture in Ya'an is highlighted as a unique cultural symbol, showcasing the city's tourism development and cultural confidence [1][3] - By October 2025, Ya'an received 17.56 million tourists, generating a tourism revenue of 11.744 billion yuan, reflecting a year-on-year growth of 19.6% and 22% respectively [1][3] Cultural Integration - The city features a high forest coverage rate of 98% in the Bifengxia area, which is home to one of the largest panda research and breeding bases globally, with over 20% growth in visitor numbers in the first half of 2025 [4] - The tea culture experience projects at Mount Mengding allow visitors to engage in tea picking and processing, deepening their understanding of the historical significance of the Tea Horse Road [6] Market Dynamics - The panda-themed hotel in Yucheng maintains an occupancy rate of over 90%, demonstrating the market value created through cultural tourism integration [8] - The development of a complete tea culture tourism industry chain in Mingshan District, including themed accommodations and unique products, revitalizes tea culture [10] Policy Support - The Ya'an government has established a comprehensive policy support system for cultural tourism development, including a special fund of 200 million yuan annually for tourism projects [11] - Infrastructure improvements, such as highway expansions and new airport projects, are being accelerated to enhance transportation capabilities [11] Future Goals - By the end of 2025, Ya'an aims to attract 50 million tourists and achieve a total tourism revenue of 50 billion yuan, positioning itself as a significant cultural tourism destination [12]