舒蕾“新年焕发”大型路演举行

Core Viewpoint - The event organized by the domestic hair care brand Shulei during the New Year period successfully attracted a large number of young consumers, showcasing the brand's effective engagement strategies and its appeal to the younger demographic [1][6]. Group 1: Event Highlights - The New Year event, themed "New Year Rejuvenation," took place at the core area of Honggutan Wanda Plaza over four days, from December 31, 2025, to January 3, 2026, creating an immersive experience for participants [1]. - The event featured a 200 square meter interactive space that combined elements of interaction, blessings, and consumption, resulting in high participation rates and a vibrant atmosphere [1][2]. - Various engaging activities such as "Fortune Character Check-in," writing blessings, and fun puzzles attracted significant public interest, with participants actively sharing their experiences on social media [2][6]. Group 2: Audience Engagement - The event included a "God of Wealth Parade" that took place twice daily, where performers in traditional costumes distributed benefits, enhancing the festive atmosphere and drawing crowds [4][6]. - The climax of the event featured a balloon drop filled with New Year blessings and brand gift vouchers, further energizing the crowd and creating memorable moments [6]. - The event successfully attracted a young audience, with 60% of participants being from the younger demographic, indicating the effectiveness of Shulei's strategy to connect with this consumer group [6]. Group 3: Brand Strategy - Shulei has established a comprehensive marketing system that includes content creation, heat generation, and immediate conversion, effectively bridging the gap between the brand and younger consumers [6]. - The brand aims to continue revitalizing traditional domestic products in the new era, contributing to the rise of national brands and enhancing their appeal to the new generation [6].