国家知识产权局:支持养老服务经营主体培育养老服务商标品牌(中国新闻网)
Zhong Guo Xin Wen Wang·2026-01-15 07:53

Core Viewpoint - The Ministry of Civil Affairs held a press conference to introduce measures aimed at cultivating the elderly care service industry and promoting the silver economy, with a focus on enhancing trademark brand development in this sector [1][2] Group 1: Legal Environment Improvement - The revision of the Trademark Law has passed its first review by the National People's Congress, aiming to strengthen guidance and services for trademark usage, regulate improper trademark practices, and enhance brand protection for elderly care service providers [1] - The initiative includes a focus on preventing "brand squatting" and supporting the cultivation of well-known trademarks in the elderly care sector [1] Group 2: Value Enhancement Initiatives - The "Thousand Enterprises, Hundred Cities" trademark brand value enhancement campaign has been launched, involving representative companies from the health industry and related service sectors [1] - Two rounds of trademark brand value enhancement activities have already been conducted, with local intellectual property departments providing one-on-one services to assist in brand innovation and value enhancement [1] Group 3: Service Efficiency Improvement - During the 14th Five-Year Plan period, over 5,100 trademark brand guidance stations will be established nationwide to provide convenient and public welfare trademark brand services, serving over 600,000 entities annually [1] Group 4: Promotion and Communication - The National Intellectual Property Administration is actively utilizing platforms such as National Intellectual Property Publicity Week and China Brand Day to promote well-known trademarks in elderly care services [2] - Future efforts will focus on enhancing collaboration with the Ministry of Civil Affairs to implement the measures effectively, promoting the trademark brand strategy in the elderly care sector, and increasing the visibility and market value of these brands [2]

国家知识产权局:支持养老服务经营主体培育养老服务商标品牌(中国新闻网) - Reportify