西贝将关闭102家门店，最严峻时全国门店客流暴跌45%

Core Viewpoint - Xibei is facing significant challenges, leading to the decision to close 102 stores, which represents 30% of its total locations [1][3]. Group 1: Store Closures - Xibei confirmed the closure of 102 stores, which is 30% of its total outlets [1]. - The decision to close stores is linked to the severe impact of the pre-made food incident in September 2025, marking the biggest challenge since the company's inception [3]. Group 2: Financial Performance - During the peak of the crisis, customer traffic across the nation plummeted by 45%, resulting in substantial financial losses and significant cash flow pressure [3]. - Despite efforts to adjust product offerings and implement promotional strategies, the customer traffic has not returned to previous levels, necessitating the store closures [4]. Group 3: Menu and Pricing Strategy - By November 2025, Xibei systematically adjusted the prices of 30-40 menu items, with an average reduction of approximately 20% [4]. - A customer recall initiative was launched, including promotions such as "spend any amount to receive a 100 yuan voucher" and "buy 50, get 50," along with daily half-price dishes on delivery platforms [4].