西贝贾国龙回应“拟大规模闭店”:会争取活下来,我没有国外资产、北京只有一套房
Xin Lang Cai Jing·2026-01-15 07:59

Core Viewpoint - The company, Xibei, is planning to close 102 stores across more than 30 cities due to ongoing challenges, while the chairman emphasizes commitment to customer service and employee welfare during this transition [1][2][5]. Group 1: Store Closures - Xibei is set to close 102 stores, with the process expected to be completed in the first quarter [1][6]. - Different closure strategies are being considered for various locations, including outright closure, early closure, and lease negotiations [1][6]. - Employees affected by the closures will receive their wages without any deductions, and customer prepaid cards will remain valid at other locations [2][6]. Group 2: Company Commitment - The chairman asserts that Xibei has never relied on pre-prepared meals, defending the quality of their ingredients against online criticism [2][6]. - The company has maintained a strong reputation, being the top in Chinese cuisine revenue for eleven consecutive years, with employee compensation and benefits being among the best in the industry [2][6]. - Xibei serves approximately 70 million customers annually, highlighting its significant market presence [2][6]. Group 3: Personal Commitment of Leadership - The chairman has stated that he has no personal assets outside of Xibei and is fully dedicated to the company and its customers [2][5]. - He emphasizes a lifelong commitment to Xibei and his personal life, indicating a deep connection to the brand and its mission [2][5].