Core Viewpoint - Big Pizza's "Sanitation Workers Welfare Day" initiative has faced significant backlash due to its pricing strategy, which many perceive as disconnected from the actual financial capabilities of the target group [1][5][15] Group 1: Event Overview - On January 14, Big Pizza announced a promotional event offering sanitation workers a self-service meal for 49.99 yuan, down from a market reference price of 79.99 yuan, on January 26, coinciding with International Clean Energy Day [1][3] - The initiative aimed to provide benefits to sanitation workers, but the pricing was criticized as being too high for many in that profession [5][6] Group 2: Public Reaction - The announcement sparked over 300 comments on social media, with many users arguing that the price still represents a significant portion of a sanitation worker's daily wage, which is often around 100 yuan [5][6] - Some comments compared the offer to giving a discount to those who cannot afford luxury items, suggesting that the initiative lacked genuine consideration for the target audience [5][6] Group 3: Company Response - In a response to the criticism, Big Pizza's founder Zhao Zhiqiang stated that the company treats all social classes equally and emphasized that the pricing reflects their operational costs [15][17] - Zhao defended the initiative by stating that the company is not forcing anyone to participate and that they have made an effort to provide a discount [15][17] Group 4: Business Strategy - Big Pizza has been expanding rapidly, opening approximately 160 new stores in 2025, with total revenue surpassing 2 billion yuan, indicating a successful business model despite the criticism [16][17] - The company's strategy includes a "layered discount mechanism" targeting different professions, which is evident in the sanitation workers' welfare day promotion [16][17]
比格比萨“环卫工福利日”引争议，创始人回应：能否消费得起是他们自己的事
Xin Lang Cai Jing·2026-01-15 08:09