大头贴“卷土重来”,如今变身“同框自助摄影间”
Yang Zi Wan Bao Wang·2026-01-15 08:18

Core Insights - The resurgence of photo booths, particularly in Nanjing, reflects a blend of nostalgia and modern trends, appealing to younger consumers [1][2] - Upgraded photo booths now feature stylish designs, high-definition cameras, and user-friendly interfaces, enhancing the overall experience [2][3] - The integration of celebrity elements into photo templates has sparked significant interest on social media, driving demand for these services [3][4] Industry Trends - The new generation of photo booths is not just about nostalgia; it includes innovative features like celebrity-themed frames and special edition designs, with prices ranging from 29 to 69 yuan [3][4] - The market for photo booths has seen a notable increase in sales, with some manufacturers reporting monthly sales rising from a few units to dozens [4] - However, the profitability of investing in photo booths is questioned due to overlooked operational costs such as location fees, maintenance, and consumables [4][5] Consumer Behavior - Young consumers express a desire for tangible memories, as physical photos provide a sense of warmth and nostalgia in a digital age [4][5] - The pricing of photo booth services may deter some potential customers, as evidenced by comparisons to cheaper options available in South Korea [4][5] - The sustainability of this trend is uncertain, as businesses must continuously attract consumers to avoid the cyclical nature of trends [5][6]