西贝被曝将关闭全国102家门店，创始人贾国龙回应：消息属实

Core Viewpoint - The company Xibei is facing significant operational challenges, leading to the decision to close 102 stores, which represents approximately 30% of its total locations, affecting around 4,000 employees. The company has reported losses exceeding 500 million yuan since the onset of the "prepared food controversy" in September 2025 [1][3]. Group 1: Store Closures and Financial Impact - Xibei plans to close 102 stores nationwide, which constitutes about 30% of its total outlets [1] - The closures will impact approximately 4,000 employees [1] - The company has incurred losses of over 500 million yuan since the controversy began [1] Group 2: Prepared Food Controversy - The "prepared food controversy" is described as the largest external crisis in Xibei's history [3] - Founder Jia Guolong acknowledged mistakes in handling the situation, including a confrontational approach and neglecting customer feedback [5] - The company aims to adopt a more transparent operational model moving forward [3] Group 3: Future Plans and Strategy - Jia Guolong expressed a commitment to improving customer relations and maintaining a balance between cost and quality, with current average customer spending reduced by 20% to around 75 yuan [5] - The company has aspirations to expand internationally and become a globally influential Chinese restaurant brand [6] - Jia Guolong indicated that if the company does not survive this crisis, he would not pursue entrepreneurship again [6]