比亚迪新品牌“领汇”亮相，4款车型均是“熟面孔”

Core Viewpoint - BYD has quietly established a new brand called "Linghui" aimed at the B-end market, which includes four models derived from existing vehicles, to enhance its high-end strategy and separate its B-end and C-end offerings [1][2][3] Group 1: Brand Development - The new Linghui brand includes four models: Linghui e5, e7, e9 (all electric) and Linghui M9 (plug-in hybrid), which are iterations of existing models from BYD's Dynasty and Ocean series [1] - The establishment of the Linghui brand is intended to create a clear distinction between vehicles aimed at B-end customers and those for C-end consumers, facilitating BYD's high-end market strategy [1][2] Group 2: Market Strategy - In 2025, BYD's sales growth slowed, with total sales of 4.6024 million units, a 7.73% increase year-on-year, indicating a decline compared to previous years [2] - The Dynasty and Ocean series remain the main sales drivers, contributing over 88.5% of total sales, while high-end brands like Fangchengbao and Tengshi have limited impact on overall sales [2] Group 3: Operational Efficiency - The separation of B-end vehicles into the Linghui brand allows for optimized resource allocation and channel management, reducing conflicts in sales strategies and customer management between different brands [3] - The independent brand structure is designed to better meet the specific needs of B-end customers, focusing on cost, maintenance convenience, and lifecycle efficiency, contrasting with C-end priorities like design and emotional value [3] Group 4: Future Outlook - The launch of the Linghui brand is also seen as a strategic move to position BYD in the emerging Robotaxi market, which is expected to experience significant growth in the next five years [3] - This approach allows for deeper collaboration with ride-hailing platforms and supports BYD's own mobility service platform, aligning with the industry's shift towards a "manufacturing + service" model [3]