江苏省政府部署新一季“苏超”：发挥撬动作用，激发更大消费潜力

Core Viewpoint - The "Su Super" Jiangsu City Football League has emerged as a significant public cultural event over the past year, driving tourism and consumption in Jiangsu province, with the government emphasizing its role in stimulating economic activity [1][2]. Group 1: Economic Impact - The first season of "Su Super" attracted a total of 2.433 million spectators across 85 matches, averaging 28,600 attendees per match, and set records for attendance at amateur football events in China [2]. - Online viewership reached 2.22 billion, showcasing the event's broad appeal [2]. - The league has generated substantial economic benefits, with local A-level tourist attractions receiving 25.117 million visitors on match days, a 17.4% increase year-on-year, and off-site tourism consumption via UnionPay channels reaching 14.57 billion yuan, up 27.1% [2]. - The Jiangsu Provincial Department of Commerce estimates a leverage effect of "1 yuan ticket leading to 7.3 yuan in surrounding consumption" [2]. Group 2: Government Initiatives - The Jiangsu provincial government, led by Governor Liu Xiaotao, has prioritized the "Su Super" league in its economic strategy, focusing on enhancing consumer engagement and leveraging key holiday periods to boost consumption [1][3]. - A government document released shortly after the first season concluded outlines 17 strategies to enhance the league's brand and operational efficiency, aiming for a comprehensive development of sports, tourism, and commerce [3]. - The government plans to replicate the successful model of "Su Super" across other sports events, encouraging a diverse range of competitions to meet public demand for participation and viewership [3].