TryHard Holdings Limited Signs Memorandum of Cooperation for the Japanese Market "Star Party"

Core Viewpoint - TryHard Holdings Limited has entered into a Memorandum of Cooperation with STAR PARTY HK LIMITED to develop the "Star Party" entertainment brand in Japan, marking a significant step in expanding its business operations in the region [1][2]. Group 1: Joint Venture Details - The parties plan to establish a joint venture company in Japan, named Star Party Japan Investment Co., Ltd., to operate and expand the "Star Party" brand [3]. - The registered capital of the joint venture is tentatively set at 90 million Japanese Yen, with STAR PARTY contributing RMB 7.5 million and TryHard also contributing RMB 7.5 million [4][5]. - STAR PARTY will hold 65% equity in the joint venture, while TryHard will hold 35% [4][5]. Group 2: Framework for Cooperation - The MoC establishes a framework for further negotiations on joint venture structure, governance, brand authorization, and profit-sharing mechanisms [7]. - The MoC is non-binding and subject to further negotiations, due diligence, and regulatory approvals [8]. Group 3: Strategic Intent - The joint venture aims to leverage the strengths of both parties in branding, management expertise, and resources to enhance the strategic positioning of the "Star Party" brand in Japan [9]. - The collaboration is expected to create unique entertainment experiences and foster meaningful engagement in the Japanese market [11]. Group 4: Company Background - TryHard Holdings Limited is a lifestyle entertainment company focused on innovative experiences, including event curation, consultancy, and restaurant operations [12]. - Star Party, established in 2011 in China, aims to create a social platform through music and has a presence in over 100 cities with plans for further expansion [14][16].